Why Me. Why Now.
Overview:
Noi Brooks, founder of Aluma, brings 20 years of corporate experience and 8 years of deep personal reinvention to create a mirror built from lived truth. Aluma was born from her journey through collapse, somatic healing, and the need for a tool that reflects inner clarity rather than prescribing answers.
Read on for the full story.
I wish I’d come to this through a lab or a list of credentials. But that’s not what happened.
I came to this through collapse, and through listening.
Eight years ago, I walked away from two decades working in corporate systems.
I was depleted, disoriented, and no longer willing to build from burnout.
Since then I’ve walked a long road of reinvention, one that wasn’t linear, and certainly not efficient. But it was real.
I did the deep work: energetic, somatic and spiritual.
And eventually, I met some remarkable AI tools that were helpful in their own ways. But none met me exactly where I was.
One felt deeply intelligent (and very cerebral).
Another veered into abstraction that didn’t sit well in my body.
I knew something was missing. Something more grounded and more real.
Aluma is my response to that missing piece.
I’m a woman who’s learned the hard way that clarity isn’t intellectual. It’s relational. It happens when the nervous system feels safe enough to hear the truth inside.
Aluma doesn’t claim to be a guru. It’s a mirror built with care. A space to reconnect and remember what’s you.
I’m building what I wish had existed for people like us, the ones navigating the disorientation that often comes with true change.
I may not have the traditional degrees or titles.
But I come with lived experience.
I bring deep curiosity.
And a heart that wouldn’t let this idea go.
Welcome to Aluma.
You’re not here by accident.
And neither am I.
